The Target Audince for a film is the specific group of people within the target market at which the film is aimed at. A target audience can be formed of people of a certain age group,gender, marital status, and more. A Target Audeince is extremely important when producing a film, 'who will it be aimed at', 'who will it appeal to' are all common questions when producing a film.
Deciding the Target Audience for our film:
We conducted research via a questionaire into the thriller genre and what age group of people mainly watch thriller films. We discovered that the majority of people who watch thrillers are 18+, this age group is therefore our target audience. Moreover we are aiming our film at people with a high socio- economic status. So middle class people with a good education, a good occupation and a good income. This Target Audience research has also helped us to decide on the age rating of our film, which will be 18+ because we plan to include images that may be deemed inappropriate for anyone under the age of 18 to see, also we may include swearing in our film opening, so it was best to just rate our film as an 18.
Here are the examples of the questionaires we conducted and the results we recieved. based on our Target Audience and Age Rating.
This is the Original Copy of the Questionaire. We then gave the questionaire to three of our classmates to gain their preferences on thriller films and what they thought a thriller film should be rated at.
These are some of the responses we received when asking people to participate with our questionnaire.
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